The product space that a particular product selects is critical to determine if the product will be competitive or not.
a. True
b. False
a. True
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The public relations function has become increasingly valuable in the international arena for the following reasons, except:
A) lack of sponsorship opportunities in many countries B) impact of terrorism and war has heightened sensitivities of many nations C) differences between cultures D) growing number of international firms
Industry observers expect the popularity of home shopping to decrease during the next few years as interactive television technology is introduced into more households
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. Inclusion-seclusion is an external dialectic. 2. An individual’s culture is likely to influence decisions about what should or should not be revealed. 3. Taylor does not need to weigh the risk–benefit criteria when considering whether she should disclose private information. 4. Totality emphasizes interdependence between relationship partners. 5. Boundary permeability refers to how much information is easily passed through that boundary.
Pearle runs her small business with an iron fist. She feels that her employees should know on a regular basis how they are doing with regard to their performance and with reaching the strategies and goals that she has laid out. Although it sounds like a tough work environment, her employees are happy because they have a high sense of involvement and security. What flow of communication direction does Pearle’s business have?
A. lateral B. horizontal C. downward D. upward