Firms selling consumer products or services often try to reach thousands or millions of individuals or households. Firms selling to organizations
A. hope to obtain similar numbers of business customers, or even more.
B. do not have customers, per se.
C. try to reach tens of millions of wholesalers, retailers, and government units.
D. are restricted to far fewer buyers.
E. simultaneously purchase from organizational buyers and ultimate consumers.
Answer: D
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Dolly Westin calls on the many gift shops in Savannah and sells a variety of unique decorative glass items, wind chimes, and picture frames produced by the companies that she represents. The store owners can order from Dolly rather than from the three different producers she represents. Apparently, Dolly is a
A. rack jobber. B. selling agent. C. manufacturers' agent. D. broker. E. drop-shipper.
Which of these is NOT an advantage of linking sales and operations planning throughout the supply chain?
A) Increased sales revenue B) Greater coordination C) Improved productivity D) Fewer disruptions in the flow of goods and services
Which of the following is NOT an effect of the depletion of the ozone layer:
a. increase in skin cancer b. more eye cataracts c. injury to the immune system d. global warming e. none of the other specific choices are effects
A certain amount of stress helps us to be alert, efficient, and creative
Indicate whether the statement is true or false.