A researcher is interested in acquiring a rich understanding of his or her relationship building and team culture on professional football teams. Which of the following would be the most appropriate research method?
A. content analysis of previously aired NFL games
B. a survey of 1,500 NFL fans
C. fieldwork in which the researcher spends a few hours each day observing team interactions and participates in some team-building exercises
D. interviews with team coaches, trainers, and owners
Ans: C
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