MyStyle Clothes Inc is a women's fashion apparel firm that allows its customers to personalize their clothes. MyStyle Clothes Inc has a web site where customers can choose from a range of fabrics, colors, buttons, fits, and designs to create clothes
Customers can place orders with their measurements, and the clothes are manufactured according to the customer's specifications and sent to her by courier. In this example, MyStyle Clothes Inc uses which of the following strategies?
A) mass-personalization
B) mass-customization
C) customer relationship management
D) sub-segment
E) multi-segment
B
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