Costigan's Skates Inc, a firm that manufactures and exports skateboards, wants to grow financially, but decides that the market for skateboards is fairly saturated
The firm's management team decides to expand into manufacturing snowboards, as they believe the Costigan brand will have credibility in this area and the market will not be saturated. In this example, Costigan's Skates Inc is using the ________ offensive strategy.
A) divest for cash flow
B) enter related new markets
C) develop new markets
D) harvest for cash flow
E) enter unrelated new markets
B
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Tuning out information that does not support one's core belief system is an example of what?
A) Misinterpretation B) Passive listening C) Selective perception D) Defensive listening E) Selective listening
Salespeople need to possess effective trust-based sales communications skills so that they
The ________ established a free trade zone among the United States, Mexico, and Canada
A) Union of South American Nations B) European Union C) North American Free Trade Agreement D) Central American Free Trade Agreement E) Latin American Free Trade Association
Adapting to the customer's preferred communication style can enhance sales performance
Indicate whether the statement is true or false