When one media company buys another media company of the same type, there is:

a. a horizontal merger
b. a vertical merger
c. a conglomerate merger
d. de-regulation


a. a horizontal merger

Communication & Mass Media

You might also like to view...

Our self-concept is

a. how others see us. b. how we imagine ourselves to be. c. what we perceive ourselves to be. d. what we perceive others to be.

Communication & Mass Media

To ensure the success of a quality circle,

A) members must not be assertive. B) decisions must be made at the highest levels. C) management must not be criticized. D) quality circle members must be stakeholders in the organization's products. E) None of the above describes a successful quality circle.

Communication & Mass Media

The effective use of metaphors reveals unexpected similarities in striking ways

Indicate whether the statement is true or false

Communication & Mass Media

Audience members quickly change first impressions as a speaker changes his or her delivery style

Indicate whether the statement is true or false

Communication & Mass Media