Which of the following are based on the feelings or sympathies of the audience?
A) Persuasive messages
B) AIDA formatted messages
C) Emotional appeals
D) Direct appeals
E) Logical appeals
Answer: C
Explanation: C) Persuasive business messages combine emotional appeals (which call on feelings and sympathies) and logical appeals (which call on reason, using analogy, induction, or deduction).
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Indicate whether the statement is true or false
When two or more companies work together to manage their external environment, they are using
A. strategic maneuvering. B. dependent strategies. C. cooperative strategies. D. competitive strategies. E. monopolistic strategies.
The Acme Global Corporation is asking questions like “Do our products satisfy our customers’ current needs?” and “Do we have the right kind of workforce in place at this time?” From these questions, it is clear that Acme Global is trying to answer which of the following major strategic question?
A. What is our present situation? B. Where do we want to go? C. How do we plan to get there? D. What should our strategy be? E. Where have we been?
When subcultures emerge that have shared values opposite from the dominant culture of an organization
A. information is shared rather than hoarded. B. organizational cohesiveness increases. C. individuals begin working at cross purposes. D. individuals gain insights into overarching goals and objectives.