At the ________ stage of the creative process, the creative team attempts to find the best creative approach or execution style before moving ahead with the campaign themes and going into actual production of the ad.
A. incubation
B. verification
C. preparation
D. dramatization
E. digestion
Answer: B
You might also like to view...
Laddering requires interviewers to be trained in specific probing techniques in order to develop a meaningful "mental map" of the consumer's view toward a target product
Indicate whether the statement is true or false
Resources include
A) people. B) facilities. C) equipment. D) all of the above.
In the United States, there is little competition among transporting firms for shipping business because government regulations control most transporting rates, routes, and schedules.
Answer the following statement true (T) or false (F)
When measured in dollars, street crime costs society more than twice as much as white-collar crime
Indicate whether the statement is true or false