Arnold and Erin are discussing the media plan for the opening of their new bar/laundromat called Soap and Suds. He tells her that while he agrees that ____ has tremendous impact, he does not feel that the upfront costs for such a campaign are in the modest budget that presently exists.

A. radio
B. outdoor
C. television
D. direct mail
E. newspaper


Answer: C

Business

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A new roof costs $10,000. Assume that the value of the roof depreciates 5% per year. If your roof is destroyed by fire after five years, then

A) actual cash value is $7,500 and replacement cost is $10,000. B) actual cash value and replacement cost are $7,500. C) actual cash value and replacement cost are $10,000. D) actual cash value is $7,500 and replacement cost is $2,500.

Business

Financial measures tend to be lag indicators that report on the results of past actions.

Answer the following statement true (T) or false (F)

Business

Software algorithms are a form of ________ that, once developed and paid for, can be reused many times at a very low cost.

A. social asset B. intangible asset C. knowledge asset D. tacit asset

Business

The term ________ is used to characterize the fluctuations in an economy's rate of growth over a period of several years

A) microeconomics B) competitive pressures C) cyclical machinations D) business cycles E) economic repercussions

Business