What is an inappropriate definition of content analysis? Content analysis is…
a) Systematic
b) Objective
c) Introspective
d) Quantitative
C
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Sheena presented her informative speech on the life of Marie Curie
She had decided to cover Curie's early life and marriage, her scientific achievements despite the prejudice against her as a woman, and finally, the importance of Curie's discoveries on our lives today. She concluded her introduction by previewing all the main points, then used an internal summary as a transition to each of the main ideas. In her conclusion, she summarized her main ideas, emphasizing the importance of Marie Curie's life. What strategy to enhance audience recall was Sheena using? a. pace the information flow b. reinforce the main ideas nonverbally c. tell a suspenseful story d. build in redundancy
The Alien and Sedition Act of 1798:
a) improved on the existing common law in that proof of the truth of the libel could be used as a legitimate defense in sedition cases; b) was an attempt to stifle the Anti-Federalist press; c) made any false, scandalous, and malicious writing against the government, Congress, and the president crimes punishable by fine and imprisonment; d) was clearly a violation of the First Amendment but President Adams insisted it was a war measure; e) all of the above
Which of the following is true of content-oriented listeners?
A) ?They focus on the feelings their conversational partners may have. B) ?They enjoy processing complex messages. C) ?They are less likely to ask questions to the speaker. D) ?They do not appreciate content that conveys a lot of technical information.
An advertising firm wants to revamp its company brochure. The creative team has to include cartoons and images of symbols, designs, and objects. What type of graphic can the team use, and how is it useful?
a. Clip art; it provides a wide variety of patterns and templates from which to choose. b. Rendering; it shows how the finished structure looks. c. Diagram; it shows how a product functions. d. Line graph; it shows changes for over a long period of time.