The American Broadcasting Company was created:

a. by Judson Radio Program Corporation
b. when NBC sold off its Blue Network
c. after William Paley brought the network using his father's money
d. when David Sarnoff merged it with RCA
e.none of these choices


b

Communication & Mass Media

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A broad term like research can be defined in many ways, but it would not be defined as

a. a systematic search for data. b. an investigation of the relevant information on a topic. c. an inquiry into what is known or thought about a subject. d. an effort to shape an argument or opinion on an issue.

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Typically, a person of high status talks less than those of lower status

Indicate whether this statement is true or false.

Communication & Mass Media

One rule of perception is that of proximity, or physical closeness. According to this theory, things that are physically close are perceived as a unit

a. True b. False

Communication & Mass Media

According to the text, the introduction should motivate the audience to listen to the speech

Indicate whether the statement is true or false.

Communication & Mass Media