A capital investment project may provide cash inflows from:
A. cost savings.
B. the salvage value of the investment.
C. incremental revenues.
D. all of these answers are correct.
Answer: D
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According to BrandAsset® Valuator model, declining brands show ________
A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still B) high relevance — appropriateness of brand's appeal — a lower level of energy and differentiation, and even lower knowledge C) high levels on energy, differentiation, relevance, knowledge, and esteem D) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still E) high knowledge — evidence of past performance — a lower level of esteem, and even lower relevance, energy, and differentiation
Which of the following is a lean initiative that is consistent with sustainability practices?
A. increase in waiting time B. less excess inventory C. increased frequency of quality inspections D. employing more quality control personnel
Which of the following is not a relationship consideration helpful in selecting communication media?
A) Is this message confidential or private? B) Do you need the message documented? C) How urgent is the message? D) Are you building a relationship with the audience? E) How is the audience likely to react?
Which of the following is not an example of corporate competitive intelligence?
A. car manufacturers offering sales incentives based on rival offers B. banks tracking home loans C. airlines changing hundreds of fares daily in response to competitor tactics D. consumers comparing product offers online