Direct marketing is
A. advertising that permits a consumer to follow up directly by searching for more information and placing direct product orders.
B. advertising intended to reach as many consumers as possible.
C. advertising that targets a specific audience and allows the consumer to follow up directly by placing direct product orders usually through television or radio.
D. advertising targeted at specific consumers.
Answer: D
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The Federal Reserve System consists of 12 ___________ and 7 ______________.
A. regional banks; Board of Governor's members B. Board of Governor's members; regional banks C. regional banks; member banks D. member banks; regional banks
An example of an opportunity cost is the time you forgo to eat a "free lunch."
a. True b. False Indicate whether the statement is true or false
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Answer the following statement true (T) or false (F)