Which of the following is intensity in the motivation process?
A. what a person does
B. how hard a person works
C. how long a person works
D. how smart a person works
B. how hard a person works
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Simmons Inc is an American firm that manufactures and distributes a line luxury furniture under the brand name Elegant Living
The firm measures the loyalty levels of its customers and classifies them into the different groups based on their loyalty index. Which of the following customers are most likely to be classified as spinners by Simmons Inc? A) Customers who have a loyalty score between 50 to 69. B) Customers who purchase an Elegant Living furniture one time because of an attractive discount. C) Customers who are first-time buyers. D) Customers who are likely to recommend Elegant Living furniture to potential buyers. E) Customers who buy a lot of Elegant Living products as well as products from other furniture brands.
________ accounting refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices
A) Cost B) Financial C) Behavioral D) Mental E) Factual
Concerned by recent negative trends in economic indicators such as the consumer price index, gross domestic product, and inflation, the marketing manager of Kevin's Kayaks recommends that the company reduce its advertising spending. His recommendation is based on ________ data.
A. macroeconomic B. observational C. qualitative D. microeconomic E. subjective
Which of the following PMO competency continuum stages can be a separate business unit within an organization and has the responsibility for enterprise-wide project management activities?
A) PMO B) project office C) advanced PMO D) Center of Excellence