Truett Cathy's decision to close his Chic-fil-A restaurants on Sundays is an example of ________

A) an organizational ethics code
B) a societal ethics code
C) a personal ethics code
D) a professional ethics code
E) a voluntary ethics code


Answer: C

Communication & Mass Media

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Subaru has won over many new customers by conveying:

a. That it's OK to switch from another car brand b. The car's unmatched safety ratings c. The "love" behind its brand d. Safety, reliability and durability

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In a circumvention argument, the opponent of a policy proposition argues

(a) because society is not static, given enough time, self-correction will occur. (b) because people resist change, they will find ways to avoid a change imposed upon them. (c) because society is not perfect, the possibility for disadvantageous consequences from a policy always exist. (d) because people favor change in the face of disparity, a counterproposal should be examined.

Communication & Mass Media

Which of these play(s) a role in the way we hear sound?

a. duration b. velocity c. distance d. all of these e. none of these

Communication & Mass Media

Before launching an IMC campaign, a practitioner will want to know _______

A) the goal of the campaign B) the state of the organization's customer databases C) the resources (funding, equipment, time, and personnel) available for the campaign D) All of the above E) None of the above

Communication & Mass Media