One of the least effective ways of gaining creating audience interest is a shocking statement

Indicate whether the statement is true or false.


Answer: F,

Communication & Mass Media

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Research suggests that advertising influences our views of gender even more than programmed media for which of the following reasons? a. Advertising tends to reflect gender more accurately

b. Ads focus more on scripting than images. c. All of these are correct. d. Advertising is more empowering then scripted media. e. The same ads are repeated across a variety of media.

Communication & Mass Media

Conducting an interview as part of your research is as simple as asking questions and getting answers

Indicate whether the statement is true or false

Communication & Mass Media

With an ever-increasing number of people getting their news online and via social networks, why does this diverse and fluid field of media consumption represent challenges and opportunities as well as dangers for the public relations profession?

What will be an ideal response?

Communication & Mass Media

All of the following behaviors make your speech easy to remember EXCEPT

A) using signposts. B) avoiding internal summary transitions. C) repeating key points. D) patterning your messages.

Communication & Mass Media