Carrying out the promotion program can be expensive and time consuming. One researcher estimates that "an organization with sales between $200 million and $500 million will need ________ years" to successfully implement an IMC program.
A. three
B. five
C. ten
D. four
E. two
Answer: A
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In this stage of the product life cycle, product development should focus on product enhancements and line extensions that focus on the segments still purchasing the category
A) introduction B) growth C) maturity D) decline
Cash receipts from the cash register tapes totaled $897 . The cash count indicated that $927 is in the cash drawer. There is a change fund of $100 . The entry to record the difference would be
a. debit Cash for $30 and credit Cash Short and Over for $30; b. debit Cash Short and Over for $30 and credit Cash for $30; c. debit Cash for $70 and credit Cash Short and Over for $70; d. debit Cash Short and Over for $70 and credit Cash for $70; e. none of these
The "E" in the SELL Sequence reminds the salesperson to:
A. encounter a prospect anywhere you can. B. elevate your company's brand image. C. exploit your opportunity to sell. D. explain the product's advantage. E. enlist the help of visual aids.
Building organizational bridges with external allies is aided by
A. entering into a written agreement detailing the roles and responsibilities of the company and the ally/partner, setting forth the results that are expected, establishing deadlines for achieving these results, and designating the people who are to be responsible for making the collaborative effort work successfully. B. forming a 50-50 joint venture with each strategic partner, and then assigning people to the joint venture that has the authority and responsibility to enforce tight coordination. C. getting each strategic ally to agree to appoint someone as head of the collaborative effort and to give that person the authority to enforce tight coordination of joint activities. D. appointing "relationship managers" and giving them responsibility for making particular strategic partnerships or alliances generate the intended benefits. E. agreeing with allies to meet frequently and make all decisions pertaining to the alliance on the basis of mutual agreement and consensus.