Likert-format questions use a scale anchored by

a. words with opposite meanings
b. “Strongly agree” and “Strongly disagree”
c. 1 and 10
d. 0 and 100
e. “yes” and “no”


b. “Strongly agree” and “Strongly disagree”

Communication & Mass Media

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Ethos, logos, and pathos are all tools of persuasion known as "proofs."

Answer the following statement true (T) or false (F)

Communication & Mass Media

Facebook depression and fear of missing out (FOMO) are both consequences of internet addiction found in teens

Indicate whether the statement is true or false

Communication & Mass Media

If a speaker begins by saying, “It is nature’s best bug control, and night-blooming flowers depend on it for pollination. As North America’s most endangered animal, the Chiroptera, or ‘bat’, is in serious trouble,” what type of introduction is he/she trying to use?

a. Quotation b. Story c. Personal reference d. Create suspense

Communication & Mass Media

Most of the time, the listener's frame of reference is identical to the speaker's frame of reference.

Answer the following statement true (T) or false (F)

Communication & Mass Media