According to the concept of cultural relativism, a firm, while operating in any host country, should adopt the ethics of the culture that is predominant in its home country
Indicate whether the statement is true or false.
FALSE
Cultural relativism believes that ethics are nothing more than the reflection of a culture—all ethics are culturally determined—and that accordingly, a firm should adopt the ethics of the culture in which it is operating.
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Consumers will look at a point-of-purchase sign for a very brief period of time before moving on
Indicate whether the statement is true or false
The majority of sales force resources should be invested in key accounts.
Answer the following statement true (T) or false (F)
Bradford College in Iowa is interested in recruiting new students from Nebraska. First it must decide
a. whether to aim its communication at high school counselors or high school students b. whether to use direct mail or Web c. whether to offer a fee weekend visit to the campus d. How much money to use in different media e. what advertising copy to use in which media
Joanne had a paycheck for $94 made out to her. She indorsed it with her name and gave it to Larry who, in return, agreed to paint her living and dining rooms the next Saturday. In this case:
a. the check is not negotiable. b. Larry is not a holder. c. Larry is not a holder in due course. d. Larry has given value for the check.