McDonald's serves McAloo Tikki Burger in India, McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of a:
A) combination of global and local marketing mix elements.
B) reflection of failure of U.S. menu items in those countries.
C) deviation from successful marketing practices.
D) replacement of standard menu names with fancy names.
E) selection of menu items that can be sold eventually in U.S. markets.
A
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Rhonda rolled her eyes when she realized how much she had to pay for a pack of gum at the paper stand on her way to reach her departing flight from JFK. With security lines as long as they were, she knew she needed to hurry and pay the $2.75 for her pack of gum. Her purchase situation can best be described as
A. comparison shopping. B. specialty shopping. C. time-crunch shopping. D. distributive shopping. E. convenience shopping.
Under the perpetual inventory system
A) the cost of each item is recorded in the Merchandise Inventory account when it is purchased. B) when an inventory item is sold, its cost is transferred to the Cost of Goods Sold account. C) the balance of the Merchandise Inventory account equals the cost of goods on hand. D) All of these choices.
Gatekeeping mostly involves which of the following?
A) keeping public relations and advertising efforts separate from each other B) making decisions over the presentation, content, and exposure of a message C) making sure that no noise interferes with the sending of a message D) segmenting audiences according to the likelihood they will be persuaded by a message E) finding sufficient media outlets that will disseminate a promotional message
Of the following strategic fit opportunities, which choice is not supportive of related business activities?
A. sharing other resources (besides brands) that support corresponding value chain activities across businesses B. exploiting common use of a well-known brand name C. transferring specialized expertise, technological know-how, or other valuable resources and capabilities from one business's value chain to another's D. overhauling and streamlining the operations of the business by refocusing value chain activities toward businesses that can provide a superior job of parenting E. cost sharing between businesses by combining their related value chain activities into a single operation