Which of the following is a sound recommendation for designing a research questionnaire?
a. Include all needed items, while keeping the questionnaire as short as possible.
b. Use a logical item sequence of difficult to easy.
c. Use more items that require essay-type answers and less short response questions.
d. All of the above are recommended for questionnaire design.
A
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New World Food Supplements continuously seeks real product and marketing improvements for its line of vitamin and protein supplements. This information indicates that New World is involved in consumer-oriented marketing
Indicate whether the statement is true or false
Salespeople need to segment their accounts by the amount of revenue generated to:
A. accomplish all their personal goals. B. perform an OAKS analysis before a value analysis. C. improve the quality of their firm's advertising campaigns. D. reduce the amount of time they spend with large accounts. E. ensure they use their time appropriately.
The concept of strict liability, as found in the U.S. legal system, applies
A. strictly to harm caused by the designer/manufacturer, so no penalties outside of damages can be awarded. B. to harm done by the designer/manufacturer without the need to prove negligence. C. to children harmed by products in both the U.S. and the EU. D. to harm done within narrow limits, considering the design of the product.
In collectivist societies, the relationship between the employer and the employee in the organization is seen as ______.
a. a cordial relationship *b. a family relationship c. a relationship where separate interests exist d. a relationship where loyalty must be earned