When a media company buys a combination of other media companies and/or companies in a non-media business, there is:

a. a horizontal merger
b. a vertical merger
c. a conglomerate merger
d. de-regulation


c. a conglomerate merger

Communication & Mass Media

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After hearing Adam describe his symptoms, Dr. Paulson used a stethoscope to listen to Adam's cough. What is the primary type of listening being used here by Dr. Paulson?

A. listening for information B. evaluative listening C. listening for enjoyment D. empathic listening

Communication & Mass Media

Veronica noticed that her roommate responded with short, one-word answers to her

questions. She suspected that her roommate was upset with her, but she didn?t know why. She asked her, ?It seems like you have been avoiding me all day. When I ask you a question, you answer with only a few words. Have I done something to make you mad at me?? This statement is an example of ________. A) direct perception checking B) indirect perception checking C) social comparison D) self-fulfilling prophecy

Communication & Mass Media

VantagePoint wanted to ______.

A. position itself as an emerging leader driving clean technology innovation B. position itself as an emerging leader driving fossil fuels C. build awareness of its products and services D. change negative perception about its products and services

Communication & Mass Media

the first depth cue to which infants are sensitive to is

What will be an ideal response?

Communication & Mass Media