During his graduation ceremony, Stephen remembers all of the positive experiences he had with his classes and the fun he had with all the people he met. Stephen is using which type of selection?
a. selective concentration
b. selective attention
c. selective exposure
d. selective memory
d. selective memory
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Joan, a new manager, must enforce sales report deadlines, but her team is struggling. She creates a new system to streamline the process and helps everyone understand why the deadlines are important. On which of the following internal forces is Joan trying to have an impact?
A. demographic characteristics B. shareholder, customer, and market changes C. manager's behavior D. human resource concerns E. social and political pressures
A business case should not discuss the risks involved in the project
Indicate whether the statement is true or false.
The value assessment method, _______, involves scientists or engineers within the supplier's own firm conducting laboratory tests on a product to provide an estimate of its value
Application of this method depends on detailed knowledge of the customer's usage system. a. internal engineering assessment b. field value-in-use assessment c. indirect survey questions d. focus group value assessment
The owners of Puff Ball bakery want to open a second retail outlet. Which of the following scenarios is most likely to yield a competitive advantage?
A. Open a shop on an inexpensive piece of land near a new mixed-use residential and business district currently under construction. B. Open a shop in a crowded downtown location where several other bakeries have been successful over the years. C. Purchase an existing bakery from a business that closed due to declining sales and try to revive it. D. Build a shop in a sparsely populated rural area where the land is inexpensive and few other bakeries exist.