The part of a brand that can be spoken?letters, words, numbers, and/or pronounceable symbols?is called a
A. trademark.
B. brand mark.
C. brand name.
D. brand.
E. generic mark.
Answer: C
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In which country are global marketers likely to encounter the most restrictions on advertising?
A) the United States B) Japan C) Saudi Arabia D) Russia E) Germany
A distance of up to two feet, or about arm's length, around an individual is defined as:
A. close space. B. controlled space. C. adjacency. D. consensual distance. E. intimate space.
In a field research survey, participants are given a description of a market offering, typically the present industry standard, that serves as a(n) benchmark offering
They then are asked how much more their firm would be willing to pay for selected additions (or increases) in attributes or features to this offering. a. benchmark b. internal engineering assessment c. focus group value d. compositional
Many University of Florida students, fans, and others view themselves part of "Gator Nation," the name of the ________ given to supporters of the University of Florida's educational and athletic programs.
A. aspiration group B. market segment C. social class D. VALS type E. brand community