In a CVP graph, the area between the total cost line and the total revenue line represents total

a. contribution margin.
b. variable costs.
c. fixed costs.
d. profit.


D

Business

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Gina Brooks works for Aquarium Retail Services selling high-end salt water fish and tank supplies. Aquarium Retail Services is the current market leader in Gina's city. Gina has recently been approached by Deep Blue Incorporated with an opportunity to run its corporate nationwide marketing and sales division. Gina decides to jump at the opportunity! Deep Blue is attempting to gain a competitive ________ by stealing its competitor's key employees.

A. Power B. Advantage C. Loyalty D. Entry barrier

Business

Fred's, a national supermarket chain, sells its own brand of items across all categories. Such items are considered ________ brands

A) national B) manufacturer's C) private D) extended E) licensed

Business

Purposes of e-mail marketing include attracting new customers, keeping existing customers, encouraging future sales, cross-selling, and A) seeking new employees

B) lobbying local legislators. C) cutting costs. D) importing products from international businesses.

Business

Which of the following is TRUE?

A) Auditors give opinions as to whether financial statements have been prepared according to standard accounting practice. B) Auditors of a company's financial statements are from an outside accounting firm. C) Auditors owe a responsibility only to those individuals whom it is reasonably foreseeable would be investors in the company. D) Both A and B E) Both A and C

Business