A patent is available for an idea as well as a tangible application
a. True
b. False
Indicate whether the statement is true or false
False
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A complaint filed with the National Advertising Division (NAD) of the Council of Better Business Bureaus regarding an unsubstantiated advertising claim would be dismissed because substantiation is not a criterion
Indicate whether the statement is true or false
While the average person hears a great deal throughout the day, she processes ______ of what is said.
Fill in the blank(s) with the appropriate word(s).
Private-label or store brands are also known as generics
Indicate whether the statement is true or false
While the verdict on the effectiveness of CEO blogs is still out, it is apparent that they can serve as a public relations vehicle for disseminating news
Indicate whether the statement is true or false