Given the cost formula Y = $23,000 + $8X, total cost at an activity level of 7,000 units would be:
A. $56,000
B. $79,000
C. $33,000
D. $23,000
Answer: B
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The following are examples of typical marketing communications objectives, except:
A) increase market share B) increase the number of products offered C) increase profits D) increase return on investment
Which of the following statements is true of the geographic structure?
A) The geographic structure assigns operational responsibility for geographic areas of the world to the corporate headquarters. B) The most common appearance of this structure is in companies with closely related product lines that are sold in similar end-use markets around the world. C) The line managers of the regional centers are given responsibility for worldwide planning and control. D) Each area of the world–including the "home" or base market–is considered organizationally different and unique.
Which of the following is likely to occur during economic downturns?
A) People tend to spend more on luxury goods. B) Consumption of necessary goods decline. C) Long-term credit is available at concessional rates of interest. D) The purchasing power of the population declines. E) The level of investment in the economy rises.
A distinguishing characteristic of a proactive personality is that the individual
A) avoids organizational citizenship behavior. B) freely criticizes his or her boss. C) patterns his or her behavior after coworkers. D) brings about environmental change (on the job).