The advertising campaign for Crest toothpaste lets consumers know about its newest flavor, and also mentions its history as an established brand. The ad also mentions Crest's advantages and benefits. Crest's advertising would be classified as
A. repetitive.
B. reminder.
C. pioneer.
D. competitive.
E. reinforcement.
Answer: B
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On a bank reconciliation, the amount of an unrecorded bank service charge should be:
A. Noted in memorandum form only. B. Added to the bank balance of cash. C. Added to the book balance of cash. D. Deducted from the bank balance of cash. E. Deducted from the book balance of cash.
Always keep sentences _____________
a. complex b. lively c. dynamic d. short
Investment decisions in marketing must consider the following elements EXCEPT ________.
A. risks B. human resources C. returns D. level of investment E. hurdle rates
The ________ requires that the entrepreneur recognize that he or she is a time waster, that time is an important resource, and that there is a need to change personal attitudes and habits regarding the allocation of time.
A. principle of effectiveness B. principle of desire C. principle of analysis D. principle of prioritized planning