Explain "benefits" in a product/service value proposition format
What will be an ideal response?
The benefits that customers will get from the product or service are stated in value proposition format. To help
describe benefits in a customer-oriented way, it is worthwhile to separate benefits into two categories: head and
heart. Head benefits are rational reasons for buying a product or service, such as saving time or money. Heart
benefits are emotional reasons for buying a product or service, such as feelings of self-esteem when using it.
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Erika has found that getting up early enough to have a real breakfast has made her more productive and less stressed at work. Erika is managing stress through __________.
A. time management B. relaxation C. nutrition D. exercise E. treatment
When it comes to employment and social media: I. Every U.S. law dealing with employee privacy grants significant deference to an employer's legitimate business interest. II. U.S employers may legally canvass social media sites for information on employees and potential employees and act upon the information found. III. When an employer finds and uses social media information to reprimand or fire
an employee, the employer is obligated to disclose the method of gaining that information to the employee. IV. Statutes that specially govern the intersection of social media and workplace privacy were enacted in 2013. a. I and II only b. I, II and III only. c. I, II and IV only d. I, II, III and IV
The role of channel captain
A. should be taken by retailers, because they are closer to consumers. B. may not be necessary if the channel members are satisfied with the status quo. C. is designed to help a channel system compete more effectively with other channel systems. D. should be taken by producers, because they have more power. E. is taken to force other channel members to accept the channel captain's plan.
A sanction known as counteradvertising requires a company to advertise the products of its competitor to counter its own false claims.
Answer the following statement true (T) or false (F)