To be effective, marketing objectives need to be quantifiable, realistic, attainable, delineate the target market, and note the time frame.
Answer the following statement true (T) or false (F)
True
Good marketing objectives are quantifiable, realistic, and attainable. They delineate the target market and note the time frame for accomplishing the goal.
You might also like to view...
In creating a balanced scorecard, the extent of employee training on new processes would belong to which category of performance measures?
a. Learning and Growth b. Internal Business Processes c. Customer d. Financial
Ali is old enough to have developed the capacity for mental scripts. Which of the following scenarios demonstrates enactment of a mental script?
a. An uncle gives Ali a present, and Ali says, “Thank you.” b. His mother smiles at him, and he smiles back. c. Ali recognizes that others might feel bad even though he feels good. d. A stranger appears, and Ali tries to crawl away from him.
People in Western cultures tend to rely on which of the following form of reasoning?
a. inductive b. deductive c. both inductive and deductive d. neither inductive nor deductive
How much premium or discount should be amortized on June 30, 2014?
a. $2,790 b. $2,280 c. $2,000 d. $1,970