What are the six steps involved in the marketing research process?
What will be an ideal response?
The six steps are:
1. define the problem and research objectives
2. develop the research plan
3. collect the information
4. analyze the information
5. present the findings
6. make the decision
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Indicate whether the statement is true or false
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Answer the following statement true (T) or false (F)
In the 21st century, the power of public relations is no longer as great as it used to be
Indicate whether the statement is true or false
When should a company enter a new country via internal development?
What will be an ideal response?