What is meant by the phrase, the triple bottom line?
a. Profits, people and planet, which captures the way a company incorporates the two domains of corporate social responsibility (social and environmental issues) into its business decisions.
b. Product, price, and promotion, which captures the profit impact from the major decision variables in the marketing mix.
c. Financial, managerial, and environmental accounting methods.
d. The use of marketing metrics to capture customer satisfaction, loyalty, and lifetime value.
e. Sustainability, social marketing, and societal impacts.
a
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A decrease in the income tax payable account balance indicates the
a. income tax expense account balance is greater than the cash paid; b. income tax expense account balance is less than the cash paid; c. indirect method is used; d. direct method is used; e. none of these
When deriving the equity value of a firm, an analyst forecasts the real dividends expected to be paid in the future. In this case, which discount rate should be used?
a. The nominal rate of return b. The real rate of return c. The risk free rate of return d. The risk adjusted rate of return
Personal selling is crucial in business-to-business marketing, especially when the deal involves intense price negotiations
Indicate whether the statement is true or false
The Analytical School of jurisprudence maintains that the law is ________
A) shaped by logic B) based on social behavior C) set by the ruling class D) based on morality