We use stereotypes to make predictions about people and situations

Indicate whether the statement is true or false


True

Communication & Mass Media

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A key factor in being successful as an arguer is discovering what an audience

expects and how knowledgeable they are on a topic. Indicate whether the statement is true or false

Communication & Mass Media

CHOOSE ALL THAT APPLY. Frames help people understand communication by shedding light on ______.

a. how they should assign meaning to verbal communication b. how they may expect others to communicate c. how they should be communicating d. how they should assign meaning to nonverbal communication

Communication & Mass Media

One way in which listeners resist persuasion is to attend to and remember only the parts of a message that they already agree with and to interpret ambiguous messages in a way that supports what they already believe. When listeners engage in this process, they are resisting persuasion by __________.

A. ignoring the question B. selective acceptance C. selective listening D. belittling the source

Communication & Mass Media

Savena needed room to move during her speech, but when she arrived to make her presentation, she learned that she would have to use a microphone affixed to a lectern. Savena's mistake was not conducting a pre-speech

a. audience analysis. b. formal demographic analysis. c. situational analysis. d. informal psychological analysis.

Communication & Mass Media