________________ is a form of nonprobability sample using respondents who are convenient or readily accessible to the researcher—for example, employees, friends, or relatives.
A. A random sample
B. A convenience sample
C. A probability sample
D. A measurement sample
Answer: B
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Category points-of-parity are associations designed to overcome perceived weaknesses of the brand
Indicate whether the statement is true or false
Generating sales by promoting the firm and encouraging demand for its products is the role of a ________ salesperson.
Fill in the blank(s) with the appropriate word(s).
When considering the Project Management Maturity Model, progress from one level to the next is relatively quick with adequate planning.
Answer the following statement true (T) or false (F)
Which of the four major categories of quality costs is particularly hard to quantify?
A) prevention costs B) appraisal costs C) internal failure costs D) external failure costs E) None is hard to quantify.