What is the Lanham Act? To succeed in suit under the Lanham Act, what must a plaintiff prove?


The Lanham Act of 1946 was passed in reaction to the Great Depression. Its main focus is trademark registration and protection, but it also gives competitors the right to sue for false or misleading advertising damaging to them. To succeed under the Lanham Act, a plaintiff must prove that the defendant made a "factual misrepresentation" about a product or service beyond mere "puffery.".

Business

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________ serves as a guide to the future, laying out how a company's products and services, processes, and policies must evolve and what new technologies must be developed to get there

A) An environmental mission statement B) A cradle-to-cradle practice C) Pollution prevention D) Product stewardship E) A sustainability vision

Business

Latone Company began operations in 2014 . During the first two years of operations, Latone made undiscovered errors in taking its year-end inventories that understated 2014 ending inventory by $40,000 and overstated 2015 ending inventory by $50,000 . The combined effect of these errors on reported income is 2014 2015 2016

a. understated $40,000 overstated $50,000 not affected b. understated $40,000 overstated $10,000 not affected c. understated $40,000 overstated $90,000 understated $50,000 d. overstated $40,000 understated $50,000 overstated $10,000

Business

The final step managers face when implementing a strategy is

A. allocating responsibility for implementation to the appropriate individuals or groups. B. drafting detailed action plans that specify how the strategy is to be implemented. C. holding individuals or groups responsible for the attainment of strategic goals. D. establishing a timetable for implementation with precise, measurable goals. E. allocating appropriate resources to the responsible individuals or groups.

Business

Ralph is a professional football player. He signs a valid contract with the Miami Dolphins. Later, he claims that he was also promised free use of the Dolphins' private jet, but this was not in the contract. What type of clause in his contract would prevent him from flying away with this claim?

a. A complete agreement clause b. A "no additional terms" clause c. An integration clause d. A severability clause

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