The female market is saturated with products. Thus, marketers must search for a new market, which is directed at men. The problem for marketers is how to sell men products that have been traditionally viewed as feminine. One strategy is to
a. promote female products as better than male products.
b. advertise the feminizing qualities of the product.
c. "masculinize" feminine products.
d. sell gender-neutral products.
c
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In Amato's typology, the __________ perspective holds that financial difficulties brought about by marital dissolution are primarily responsible for the problems faced by children of divorce
a. interparental conflict b. parental adjustment c. economic hardship d. life stress
Which of the following statements is FALSE? a. If all the members of a population were identical there would be no need for sampling
b. In cases of perfect homogeneity a single case could represent an entire population. c. The human beings who compose any real population are similar. d. Because elements within the population typically differ, we need to do careful sampling. e. All of these statements are TRUE.
Homosexual men and women who do not reveal their true sexual feelings are said to be in the closet
Indicate whether the statement is true or false
Which of the following best illustrates the concept of the second shift?
A. Karen and Duane both work full time, so they rely on a nanny for assistance. B. Karen and Duane both work full time, but Karen is still expected to be responsible for the household and childcare duties. C. Karen does not work outside of the home, but she is expected to maintain the household and take care of the children. D. Karen and Duane both work full time and share equal responsibility in the household, including childcare.