The idea of “an eye for an eye” is an example of the _____________ model.

a. authority ranking
b. market pricing
c. equality matching
d. communal sharing


c. equality matching

Communication & Mass Media

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Danielle wished to report on the FIFA World Cup in Brazil. Since a majority of the mainstream news media was focusing on the buildup to the tournament and the prevalent fan hysteria,

she wanted to cover the widespread protests and resentment of the Brazilian public at its government's apathy toward key issues. She also felt she would have enough relevant material to write one content-rich article per day for the duration of the tournament. As she did not have enough financial resources or journalism experience, which would be the best way for her to start reporting, and why? a) Web log; as it would not cost anything to start and she can build an audience if her updates are regular and pertinent. b) News website; as it has a readymade audience base and she can contribute her stories to it. c) Twitter; as it is free to start reporting on and build an audience base. d) Personal news website; as this way she would not be prevented from publishing due to lack of experience.

Communication & Mass Media

Which of the following is common to all of the many formulas or models of public relations planning and problem solving?

a. They begin with research b. They end with evaluation c. They deal with goals but not with objectives d. Both A and C

Communication & Mass Media

To be appropriate for the occasion, the topic should be significant, timely, and 

A. personal. B. tailored. C. global. D. vital.

Communication & Mass Media

Deception has several basic elements. Which of the following is NOT among them?

A. The receiver must believe the information is true. B. The sender must intend to create a false belief in the receiver. C. The information must be transmitted knowingly. D. The sender must believe the information is false.

Communication & Mass Media