________ refers to the activities a firm undertakes to create a certain perception of its product in the eyes of the target market.
Fill in the blank(s) with the appropriate word(s).
Positioning
To position its product, a firm must take into consideration issues such as the competition, the needs and wants of the target market, and the element of mystique or drama that the good or service naturally has.
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Generally, a party's contractual duty to perform arises at the time the contract is formed, even though the time for performing is set for a future date. The parties may, however, provide that a party's duty to perform is qualified by the happening of some event, or condition.
Answer the following statement true (T) or false (F)
Financial budgets include
A) pro forma financial statements, a sales budget, and a cost of goods manufactured budget. B) a budgeted income statement and budgeted balance sheet only. C) a budgeted income statement, budgeted balance sheet, and cash budget. D) pro forma financial statements, a capital expenditures budget, and a cash budget.
A successful marketing program benefits the firm by increasing customer equity.
Answer the following statement true (T) or false (F)
The fastest propagation occurs with some types of ________
A) viruses B) worms C) Trojan horses D) bots