Considering the product and the target market, what would be the best sales model for the company to most likely use?
A) Sell the product exclusively via self-service online, as it is a technology product.
B) Have the CEO of the company sell the product to prospects because he understands the importance of making sales.
C) Hire a salesperson with some experience understanding and selling technology products to sell the product.
D) Hire a highly experienced sales manager from the publishing industry to set up a sales department.
E) Sell the product through a telemarketing agency.
C
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