Johan owns an oil-change business called Oil Only. He changes oil in cars-and that is all he does. What kind of retail business is this?
A. off-price retailer
B. specialty store
C. services retailer
D. extreme value retailer
E. category specialist
Answer: C
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Firms achieve ________ through efficient procedures and excellent supply chain management.
A. customer loyalty B. locational excellence C. value-based pricing D. operational excellence E. customer excellence
In ______, corporate diversity trainings are quite popular with more than one half of all companies providing diversity training to their employees.
a. Europe b. Japan c. The United States d. South America
Weaker brands can collect a price premium from customers over a stronger brand.
a. True b. False
Branding
A. is especially helpful with a low-quality product. B. helps consumers, but it is bad for the firm because it increases expenses. C. is handled by manufacturers but not intermediaries. D. is more likely to be successful if demand for the general product class is strong enough to allow a profitable price. E. None of these answers is correct.