A marketing channel is defined as a group of individuals and organizations that
A. consumes about one-half of every dollar spent on products in the United States.
B. directs the flow of products from producers to customers.
C. links producers to other marketing intermediaries.
D. takes title to products and resells them.
E. manages transportation and warehousing functions.
Answer: B
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Supplier firms can reduce the cost-to-serve customers for an entire marketing channel by maintaining and providing _______ in the form of inventory control, logistics, and customer service systems for other channel partners
a. training and coaching b. sales and marketing programs c. operational and technical support d. pricing support
Which of the following describes an unsought product?
A. a new type of "health food" produced by a new, small company B. gravestones aimed at senior citizens C. encyclopedias aimed at new parents D. life insurance aimed at college students E. All these answers are correct.
Obtaining an easement by ____________________ is similar to the concept of adverse possession
Fill in the blank(s) with correct word
Year1-Year Forward Rate15%25.5%36.0%46.5%57.0%What would the yield to maturity be on a four-year zero-coupon bond purchased today?
A. 5.25% B. 5.75% C. 5.65% D. 6.30%