The acronym “NOIR” stands for

a. nominative – ordinal – interval – ratio
b. nominal – ordinal – interval – ratio
c. nominal – ordinal – intervening – ratio
d. nominative – ordinal – interval – rational
e. nominal –ordinary – interval – ratio


b. nominal – ordinal – interval – ratio

Communication & Mass Media

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A speech on understanding the advantages and disadvantages of standardized testing and to explain two promising alternatives is an example of: a. a speech to articulate a position

b. a speech to define a problem. c. a speech to explore an issue. d. a speech to raise awareness.

Communication & Mass Media

Using modern communication techniques, the diffusion of messages is usually pervasive

Indicate whether this statement is true or false.

Communication & Mass Media

A leading researcher recommends a shift in focus from self-esteem to

a. self-control and self-discipline b. self-expression and self-concept c. self-reproach and self-sacrifice d. self-assertion and self-realization e. self-approval and self-acceptance should always be favored

Communication & Mass Media

Using emotion to persuade is known as an appeal to ethos.

Answer the following statement true (T) or false (F)

Communication & Mass Media