In the ad agency industry, clients refer to
A. the media, which plays a crucial role in the process of marketing communication.
B. a market for business or consumer products.
C. an advertising agency that specializes in the creation of the communications message.
D. an advertiser or organization that has the product, service, or cause that needs to be marketed.
E. a purchaser of the consumer product advertised.
Answer: D
You might also like to view...
A high detection risk strategy includes all of the following except:
A. heavy reliance on analytical procedures as substantive procedures. B. audit work only completed at year-end. C. interim testing. D. reduced testing of transactions.
If an assignment problem consists of 5 workers and 4 projects:
A) one worker will not get a project assignment. B) one project will be assigned two workers. C) the fifth worker will split time among the four projects. D) one project will not get a worker assigned. E) The problem cannot be solved by assignment method.
If an old asset is sold for less than its book value, the resulting loss will save the company taxes,
hence lowering the cost of the project. Indicate whether the statement is true or false
How does an advertising specialty differ from a premium?
A. Advertising specialties are typically more expensive than premiums. B. Advertising specialties are promotional items, but premiums are not. C. Premiums are always free; advertising specialties are not. D. Premiums are always emblazoned with the name of the company that gave them away; advertising specialties are not. E. A premium is typically more valuable than an advertising specialty and usually bears no advertising message.