Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals
A) consumer trends
B) competitors' weaknesses
C) competitors' strengths
D) customer benefits
E) consumer emotions
D
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According to the VALS system developed by SRI International, survivors are cautious customers
Indicate whether the statement is true or false
When using the justification that "the tactic was unavoidable," the negotiator is saying that
A. the tactic helped to avoid greater harm. B. the quality of the tactic should be judged by its consequences. C. the negotiator was not in full control of his or her actions and hence should not be held responsible. D. what the negotiator did was really trivial and not very significant.
The National Compensation Survey published by the Bureau of Labor Statistics can provide compensation statistics broken down by wages, salary, and benefits.
Answer the following statement true (T) or false (F)
In valuing a business, the methods that buyers and sellers can use include ________.
A. market-based value B. book value C. future earnings D. Any of these.