Alberto Culver CompanyThe Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings. A large number of these products are intended for personal use. The company is divided into three key divisions: toiletries, household, and professional. The toiletries division sells hair care brands such as Alberto VO5, Alberto, and Bold Hold. Additionally, this division handles the FDS line of feminine deodorant products. The household division sells brands such as Mrs. Dash seasonings, Papa Dash salt substitute, Baker's Joy, Sugar Twin, and Static Guard. The professional division sells brands such as Tresemme, TCB, and Indola. Each of the brands listed above contains many individual products with varying formulations, such as the Alberto styling products, which
include mousse, gel, spritz, spray-in conditioner, and hairspray.Refer to Alberto Culver Company. Why would the Alberto Culver Company be interested in increasing its product depth?
A. to capitalize on economies of scale in production
B. to attract buyers with different preferences
C. to increase sales and profits by further segmenting the market
D. to capitalize on economies of scale in marketing
E. to do all of these things
Answer: E
You might also like to view...
The basic assumption of standardization
A. can be seen to contradict the basic marketing principle. B. operationalizes the primacy of the consumer. C. addresses the tension between need and desire. D. is that markets like consumer goods.
The availability and excellence of "bells and whistles" related to a product best describes
A) conformance. B) serviceability. C) performance. D) features.
When the variable cost per unit increases, the total number of units required to break even also increases
Indicate whether the statement is true or false
Which of the following is correct with regard to an enforceable restraint of trade?
A) The restraint should be no more extensive than is required to protect a specified property interest. B) Restraints typically arise in connection with the sale of a business. C) A typical restraint is a covenant not to compete. D) All of these.