When a portion of the sample does not respond to the survey, ____ has occurred
a. a measurement error
b. nonresponse bias
c. a sampling error
d. systematic failure
e. a nonlinear error
b
You might also like to view...
The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population
Indicate whether the statement is true or false
In some states, unfair trade practices acts ________
A) regulate the markups used by various industries B) control the sale of agricultural products and raw materials C) regulate all forms of psychological pricing D) prohibit the selling of products below cost E) ban the use of price lining
Explain differentiation approaches for services
What will be an ideal response?
Which type of life insurance is the least expensive?
a. straight whole life b. limited payment whole life c. universal life d. decreasing term e. level term