When the text describes synergy, it means
a. Headline and visual working together to complete one idea
b. The headline is used as a caption for the visual
c. The combination of prehead, headline and subhead tell a complete story
d. The body copy repeats the main idea of the headline
a. Headline and visual working together to complete one idea
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Which of the so-called Big Media companies dominates the music video industry?
What will be an ideal response?
When public relations practitioners seek to maintain or improve relations with local environmental interest groups, they are engaged in ________
A) employee relations B) media relations C) community relations D) investor relations E) consumer relations
The Tax Amnesty campaign ______.
A. didn’t do any advertising B. developed and placed TV ads C. developed and placed radio and digital advertisements D. developed and placed print ads
When humans communicate, they interpret information from others as symbols. Define what
symbols are and provide an example. What will be an ideal response?