The _____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion
a. trigger b. click-through
c. retention d. conversion
d
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Answer the following statements true (T) or false (F)
1. Attacking the critic is a form of defensive communication which includes inventing untrue explanations and rationalizing. 2. Older couples are more likely to have used an online dating application or website. 3. The Internet eases relationship formation and development because it decreases barriers to communicating including time, physical distance, and cost. 4. The Internet presents a paradox for relationships. It strengthens our relationships with distant friends and relations but may eat away time from our relationships with the people right next to us. 5. The two opposing forces in Internet interaction are cocooners and connectors.
A retailer opening in a shopping center six months before all tenants will be ready to move in is concerned about early pedestrian traffic. This potential problem can be partially resolved through a _____
a. net lease b. lease with a maintenance-increase-recoupment provision c. percentage lease d. sliding-down-scale lease
Freud identified three levels in which our mind is structured. The Id, Ego, and Superego. What role does the Id play?
a. The Id represents the unconscious and operates on the ‘pleasure principle’, it is driven by things like hunger, sex, and aggression, it battles with the ego for control b. The Id represents the control room of our personality, it operates on the ‘reality principle’ and controls or limits the unconscious, it battles with the ego for control c. The Id acts as a social and personal mentor as it forces us to judge our feelings, thoughts, ideas and emotions, it reconciles the ego and superego which are in constant battle d. All of the above
The Equal Credit Opportunity Act requires that a credit applicant be notified of a credit decision within 10 days of receipt of the request or application
Indicate whether the statement is true or false