Which technique is least likely to be used to quantify intangible benefits?
a. opinion surveys
b. simulation models
c. professional judgment
d. review of accounting transaction data
D
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Which of the following would NOT be personally liable for the debts of the business?
a. a sole proprietor b. a partner in a general partnership c. an S corp shareholder d. a partner in a joint venture
The value chain consists of direct and indirect activities. Which of the following is an indirect activity for an enterprise?
A) Marketing B) Distribution C) Human Resources D) Service
Brad started a pest control business. To protect his personal assets against liability arising out of the business, Brad incorporated the business. Brad's use of the corporate form of organization to shield against personal liability claims illustrates
A) fundamental risk. B) noninsurance transfer. C) risk retention. D) objective risk.
Marketing ethics
A. refers to laws and regulations that govern marketing. B. refers to principles and standards that define acceptable conduct in marketing. C. maximizes an organization's positive impact and minimizes its negative impact on society. D. is most important for advertising agencies. E. applies well-defined rules for appropriate marketing behavior.