You know you have an extreme job when you work
A) 80 hours per week, travel heavily, and face tight deadlines.
B) 30 hours per week from your home and receive high pay.
C) only from midnight until 8 a.m.
D) during certain seasons, such as the tax season.
Answer: A
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Tiffany & Company competes in the marketplace by offering high-cost custom jewelry. Tiffany & Company is following a broad market and cost leadership strategy.
Answer the following statement true (T) or false (F)
Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget?
A) The percentage-of-sales method encourages stability when competing firms spend approximately the same portion of their sales on communications. B) The percentage-of-sales method views sales as the determiner of communications rather than as the result. C) The percentage-of-sales method leads to a budget set by market opportunities rather than the availability of funds. D) The percentage-of-sales method encourages experimentation with countercyclical communication or aggressive spending. E) The percentage-of-sales method encourages building the communication budget by determining what each product and territory deserves.
Super Security Company manufacturers home alarms. Currently it is manufacturing one of its components at a variable cost of $45 and fixed costs of $15 per unit. An outside provider of this component has offered to sell Safe Security the component for $50. Determine the best plan and calculate the savings
A) $5 savings per unit - Manufacture B) $5 savings per unit - Purchase C) $10 savings per unit - Manufacture D) $15 savings per unit - Purchase
Author Susan Cain suggests organizations need to downplay the glorification of ______ skills and that the world needs more ______.
A. technical; visionaries B. social; introverts C. research; leaders D. leadership; followers